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    Client: Qatalum Campaign: Qatar Environment Fair Work: Art Direction, Copywriting, Scenarios, Photo shoot direction Creative team: Firas Bachi, … Read More
    Client: Qatalum Campaign: Qatar Environment Fair Work: Art Direction, Copywriting, Scenarios, Photo shoot direction Creative team: Firas Bachi, Ahamed Khan, Paulo Meunier Viana, Rasha Makhlouf, Photographers: • Shadi Edieh March 2011 Read Less
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Client: Qatalum (Qatar aluminum smelter plant, the biggest in the region, joint venture with Hydro Aluminum of Norway).
Project: This is My Next Eco-Product! (Ecology & Recycling Corporate Social Responsibility CSR, Full Integrated Awareness Campaign & Environment Fair Event). 
Agency: Frame Communications
I helped with creative and art direction, leading the brainstorming sessions and involved the media and production teams into the initial conceptualizing, I directed the photography sessions, oversaw the creative copywriting.
The result exceeded expectations. the campaign was live on TV and radio, the event impact was outstanding among all other environment fair contributing Qatar Petroleum companies, it went viral and the social media followers started sharing their recycling and ecology ideas and stories. 
Print ad
Email shot and press ad
Press ad 
Campaign implementations, items and QP Environment fair booth
Brochure and flyers
Booth Branding and Designs
Photo shoot