The 2019 edition of the style guide was meant to be a new way to engage with Trends customer base. In collaboration with the owner we decided that the first edition should start with basic information like body shape, capsule closets, & color combinations. This is a fun & effective way to answer questions about style to all customers at once. It is also a great tool to steer customers towards different merchandise. With each passing year the style guide is meant to evolve to better communicate with customers & inspire them to shop.