HousingWire Magazine award-winning feature covering the "Occupy Wall-Street" story: "The 1% Responds"
Business Magazines
Not all magazines are created equal. Not all magazines have their pages graced with lavishing models and purring sports cars. Some magazines have to convey very critical information to an audience that heavily relies on its content to run their business.
Enters the Business Magazine. Applying the out-of-the-box consumer magazine rules to a business publication is just about assuring the publisher an epic failure. Yes, it's basically paper and ink, grids and layouts, editorial and artwork, but that is just about where the traditional publication rules stop.
Lawyers, CEOs, doctors, engineers, bankers and senators do not just receive a magazine. They receive industrious content. Critical and insightful content to help them make better business decisions. But we've all seen those insipid trade tabloids that are just that, content. Black ink on somewhat white paper. Those are quickly digested, if not plainly ignored, and quickly discarded if they even make it past the executive assistant's desk.
Elevating a business magazine to an informational experience is not a small feat.
Taking business insights into an art form takes more than layout skills and stock pictures. It takes critical thinking and astute problem-solving. Delivering hard news and information that is also entertainign and pleasing is also quite a dantesque task. It's also hugely rewarding to walk into a Fortune 500 CEO's office and see your magazine on his/her desk amongst well-respected leading national and international publications. Rewarding indeed.
Award-winning HousingWire Magazine feature covering the Mortgage Servicing Settlement. (Illustration Rosangel Torres)
Feature covering the US economy ups and downs.
Feature covering the effect of Hurricane Sandy on the US economy.
Feature covering the US real estate economy trends. (Illustration Rosangel Torres)
Business magazines have the unfortunate reputation of being drab and dull, but a little story-telling magic can go a long way.
Feature covering the US economy recovery.
From Financial Markets to Banking Legislations, magazines are also commenting on current affairs and upcoming issues.
Business magazines have also the burden to carry often controversial and decisive political commentaries and opinion pieces.
From biochemistry to museum architecture, business magazines need to inform and entertain.
From DNA analysis to terrorism threats, crucial content need to relay urgency and technology advances.
From Satellite Imagery to Architectural Compliance, magazines are essential carriers of industry-wide updates.
From Security Profiling to Digital Biometrics, carrying often sensitive and controversial content can be challenging.
Business magazines can also come in the forms of supplements or topical quarterlies aimed at an even more narrowed demographic within general target audience.
In 2009, HousingWire magazine was a solid newcomer in the trade magazine, or B2B space. Relevant and insightful content quickly made it a contender for anybody looking for information about the financial and housing economy markets. Content was king but delivery was stale.
But if Content is King, Delivery must be Ace. After a thorough retooling and redesign in 2010, suddenly the bland trade magazine with dated chess pieces and other uninspired business metaphors adorning its covers, became a readership darling. Four years later, and gathering countless editorial and design awards, the once "trade rag" is now regarded with the utmost respect by a readership and advertiser base who often order hundreds of back isues to distribute through their own offices, national conventions or internal meetings. With an innovative vision and design, the financial editorials are delivered in an attractive, challenging and insightful package.
HousingWire Magazine Press Check.
HousingWire Magazine Press Check.
