Kettle & Fire is a US company, producing and selling packaged bone broth and other soups as healthy products for drinking and cooking. I worked with this company for several years as an outsourced graphic designer. My main duty was making designs for their blog and SMM, but sometimes I also created infographics and covers for e-books.

Kettle & Fire's blog consisted of 3 types of posts: health & wellness articles, recipes and success stories. I'm talking about this in the past tense, because now the blog hasn't publications about health & wellness, so most of my works for Kettle & Fire are placed only here. This is how a regular article looks.

My work was to create the header image. I did the illustrated images for the health & wellness articles. The images for the recipes articles and success stories posts were based on photos. In general I have done the header images for over 250 articles.

When I was requested to create an image for a health-and-wellness article, I used to read the text of the article and then prepare several illustrations with different concepts expressing the main idea of the article. Here are only approved ones.

When I was requested to make an image for a recipe article, I got the title and original photos. If the photos allowed to make several options, I did it. These headers have the other template I created at the beginning, so the recipes posts looked differently but in one style on the general blog page. Here are some samples.

This is how the general blog page of the recipes looks.

Beside the header image, each article should be provided with an image for Pinterest. The pins for recipes articles were based on the original photos. For the wellness articles I created both types: the photo based pins and the illustrated ones. For the photo pins I used corporate fonts and photos that I picked by myself. I provided the client with several pin options for each article as well. Here you can see some samples.

The third section of the Kettle & Fire blog consisted of success stories. These stories were sent by blog’s followers and told about positive experience of using bone broth. The heroes of the stories also sent photos I used for making header images and pins then. The templates for the images of this section are my work either.

The following images are some samples of other design work I did for Kettle & Fire. These are covers for e-books and flyers with diet lists.