2019/2020 ———— Service Design — Editorial
gelsomino
Gelsomino is a collaborative growth system for the Nebrodi area in Sicily. As a system it will connect small local farms, local consumers and travelers. In which way? With Gelsomino, local consumers can receive at home seasonal local products according to time intervals they set on the platform, with the possibility of a subscription service able to facilitate producers in the supply management and consumers by directing them towards the consumption at zero mile. Users can be involved in experiences in farms like visits and workshops. On the other hand, local producers being in the network, can have more visibility in the territory and in the market, since the service provides visual contents on the platform and organized activities in their farms.
M.S.c Thesis — Politecnico di Milano
Visualize the whole project — book
my journey to gelsomino
In my research I tryied to answer to the following questions: Which roles is service design playing in territorial development? What are the limits and barriers of the territory? Can service design help to overcome them, promoting synergy between farms and components of a territory, limiting individualism? Field and desk researches have been carried out, including interviews with local producers, surveys in local farms, case studies analysis, co-design sessions, online surveys on tourists and local consumers’ needs.
gelsomino is here!
The website was designed to contain the following sections: About us: introducing members of the design team and their value proposition; Territory: dedicated to the description and visualization of the Nebrodi area, underlining its peculiarities; Farms: section dedicated to each farm belonging to the network; the goal is to provide a suggestive and coherent image of the farm by intriguing the user and involving him in the production dynamics; Shop: the e-commerce of local and seasonal products connected to subscription services; Experiences: about the booking of stays, landscape itineraries, events and workshops in farms and production sites; Curiosity: dedicated to the seasonality of agricultural products, nutrition, local peculiarities, dialects, customs and traditions.
Watch the customer journey live — video
