In 2011, Pepsi® partnered with online platform Chatroulette
(the site that connects random strangers from around the world)
to create a first-of-a-kind digital experience in KZN, South Africa.
We offered our viewers a choice of Coke® or Pepsi®.
If they chose Coke®, our live-stream actors just stared blankly
at the camera. But, if they chose Pepsi® ⎻ well, see for yourself.
Agency: TBWA\Hunt\Lascaris\Durban Art Director: Rachel Brown
Copy: Kyle Cockeran Creative Director: Arlene Levitan ECD: Alan Nixon
