Classic Florentine sachet made from wax and natural ingredients in a new reading.

For the first time this sachet was made in the Florentine pharmacy "Pharmaceutical di Santa Maria Novella", that works for customers since 1612. In the book of Thomas Harris, Dr. Hannibal Lecter bought soap there. He called this pharmacy "one of the most wonderful smelling places on Earth". For Catherine de Medici, who went to France, to become the wife of king Henry II, it was in this the pharmacy monks made essences, including various types of Florentine sachets.

Medici Thread offers to feel the power of the Medici in their hands. The brand’s logo follows the traditional emblem of the family, combining familiar elements and relevant information. The woolen thread seems to connect the buyer with the ancient history, allows you to find a connection with the past in the present time, has a mystical meaning. All packaging is made exclusively from environmentally friendly materials as well as convenient and easy to use.

art direction, illustration — Elena Zaitseva

packaging design, motion, music — Evgeny Kashirin

visualisation — Nikita Bulgakov, Aleksey Koler