Haptic Art by BBC Mobile App (D&AD Brief)
BBC aims to create new ways for their audience to use their services. Knowing that their current audience is digitally native young adults, the D&AD brief encouraged the use of new media in a digital context as a unique experience. Haptic Art by BBC is a mobile app that emphasizes BBC's Arts & Culture offerings by giving users the means to experience exhibited paintings through tactile feedback within the reach of their screens. This approach awakens the tactile senses and triggers emotions based on textured surfaces. In addition, the app takes this experience and makes it customizable for users to apply to their surroundings.