Our friend, partner and winemaker Andrew Murray believes that wine doesn’t have to be pretentious to be delicious. Using this philosophy, he combined his passion for heavy metal with his expertise in winemaking to create E11even—an awesome collection of wines inspired by the famed rockumentary, This Is Spinal Tap. 

Bulldog was charged with crafting a brand story as well as redesigning the wine labels and packaging. The wine labels are a perfect combination of rock-and-roll glam and classic design aesthetics. For that extra kick, the artwork is debossed with a leather texture and highlighted with metallic ink accents for a bottle that has a rock star stage presence.

 

Read more about the project here: http://bulldogdrummond.com/blog/4217