Paradiso
ISTD 2020 Brief Five | S5105246 | Jacqueline Thearle
Design Brief:
Dante Alighieri is an Italian poet and writer from the early 14th century, he has written The Divine Comedy (La Divina Commedia) that is a poem and is to be held as one of the world’s great literary works. The poem is divided into three books that narrate the journey of Dante from hell (Inferno), through purgatory (Purgatorio) and then ending with paradise (Paradiso), each book contains 22 cantos (divisions). Within Paradiso, Dante attempts to express the ineffable beauty of God, understanding this is to understand that Dante is describing the indescribable. It is a book of pure imagination and the most abstract of the three books within The Divine Comedy. Dante reaches the end of his journey and of his spiritual vision; he is granted sight of the universe in which he moves in harmony of the spheres, with God and with himself.
 
Research and Influences:
Throughout researching Paradiso within The Divine Comedy, it became apparent the connection between how the story was written to give power back to the people of the church. Through gaining feedback from individuals of the LGBT and BLGBT communities, the outcome of the project explained the key points of the design intent. The underlying tone of deconstruction is a outcome that can be used to communicate the message of how the target audience has been marginalised through years of oppression and now have the opportunity to develop cultural esteem and become empowered instead of having to fear cultural persecution and religious domination because of sexual identity. 

Outline of Context: 
The design intent behind the outcomes is to create a sense of connection and community with individuals that identify as BLGBT. It is to fight the negative connotations of that these individuals are doing the wrong thing but it is actually the government and religious ideology that portrays that message of I AM WRONG, these individuals don’t have the community that holds strong values that benefit them towards positive self worth and self esteem. It is about having the self love, self worth and the realisation of strength.The target audience that has identified for this brief is a minority within a minority, African decedents within the lesbian, gay, bisexual and transgender community (LGBT) otherwise known as the black (BLGBT) community within the LGBT community. This can be explained throughout the text of The Divine Comedy that has been religiously conditioned through belief and religious supremacy. Carrying the sins of their forefathers and beliefs oppress a generation of Black LGBT individuals.
Rhetorical Approach:
The main rhetorical approach that has been taken towards the outcome of this design strategy is Pathos (Emotion), which allows the ability to stir emotion of the target audiences but also individuals that hold the belief that causes stigma and marginalisation of BLGBT, the main approach is to bring awareness and having Dante's Journey to creative change through having an impact within the BLGBT community. Ethos and Logos were used slightly within the design of the imagery but as a underlay (subliminal)  of the design. I approached my visual design strategy with the main aspect of it being Pathos due to the fact that this issue has been approach using ethos and logos before but the outcome has not changed, for an issue that is highly sensitive and desires the attention that is needed, Pathos is the right concept to be framed upon. 
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Initial Design Concepts & Directions
Above is the initial design concepts towards the final outcome, each image is a stepping stone within the story of The Divine Comedy but outlines Paradiso (Canto 33). The imagery that has been created is taken from the readings of 1984 and has been created into illustrations that will impact the final design with typography. Each concept had been developed on a text that was within Canto 33, it is a story outcome that has a narrative towards the final outcome.
Final Outcome:
Mock Ups:
These are the final outcomes of the design, they were to be printed and presented over the city (it has been taken from Banksy's New York exhibition), like a scavenger hunt finding the next piece of the narrative
SketchBook:
This has been created for a QCA assessment within Griffith University and is not connected to the writings of Paradiso and the divine comedy.
Paradiso
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Paradiso

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