Instagram layouts and theme for a heritage hand-crafting leather brand
As we continue to re-imagine the commerce industry at a high pace in 21st century, online market place is evolving beyond casual retail to offer wider range of experiences. One of these is developing premium brand experience online from scratch without a credibility of any physical outlet. The challenge we identify at Eglett is to transit and create the air and aroma of a premium brand virtually on-screen.
The constraints of human experience at different layers in this transition such as space, smell, holding crafts feasibility and more make it a very compelling challenge. As a pioneer participant of this challenge in our context, we share a dimension of this challenge we worked on.
A consistent design language is a crucial element of this challenge. The consistency is reflected at various places, such as colors, objects, photography, typography, written content and more, of which one is a visual outlook at social media channels. To do so, we collected together an assortment of all words that we found important to be communicated at the first glance for heritage hand-crafting leather brand.
The work-board is as follow
Keeping all these points in consideration we concluded to a theme of photography and created multiple layouts from that.
A quick look at 65 of the hundreds of clicks we had in this theme
