Up In The Clouds
The newest edition to Jo Malone's Townhouse is Up in the Clouds virtual space and AR filter. Holition took inspiration from English Pear and Freesia campaign and created a dream-like environment hidden in the clouds. The AR update attracted users to interact with the surrounding environment and find scent notes to unlock new products meanwhile the 360 space allowed users to experience a seamless shopping experience by discovering the latest products by tapping the flying balloons or clouds.
As visitors wander through the digital environments, they explore Jo Malone London’s products either via scent categories or by exploring ingredients. The experience becomes a whimsical process of self-initiated learning and discovery.
The web-based Virtual Townhouse is available across Jo Malone London’s key global markets and can be explored through users’ own devices, anytime and anywhere in the world.
