Spark - Footwear
Spark Footwear is a college project, in this project we were assigned to create our own brand and it's identity and advertising campaign. We started with the mind-map technique, then produced a creative brief for the advertising campaign of the same. Here's a little summary about the brand and campaign.
Spark is a casual / sportswear sneaker style footwear brand, founded in Karachi, with roots in Sindh. The brand focuses on the people who are so indulged in their daily lives that don’t have time for their own self. Spark is for people who like to exercise but there are not enough hours in the day.
Spark is for people:
When they aren’t working they are spending time with their families. For those who are definitely not lazy, If they had the time to exercise they would but unfortunately they don’t. Also for those people, to which Career is very important. We at Spark believes that the world would be a better place if “you push your boundaries beyond what you thought was possible, so you can do more than you’re already doing so that you achieve more than you have achieved now” The name Spark represents speed, energy, movement to the pending things you’re not been able to do for yourself. To go on a long awaited journey, to go to that one particular interview that you’re afraid of getting rejected for. To climb up that highest peak of that mountain, to run for someone, to walk away the things bothering you. It’s in every walk of your life.
The name Spark represents speed, energy, movement to the pending things you’re not been able to do for yourself. To go on a long awaited journey, to go to that one particular interview that you’re afraid of getting rejected for. To climb up that highest peak of that mountain, to run for someone, to walk away the things bothering you. It’s in every walk of your life.
Note: Images of sneakers used in this campaign are the property of their respective owners, I have used them for illustrative purpose only.
Note: Images of sneakers used in this campaign are the property of their respective owners, I have used them for illustrative purpose only.
THANK YOU!
