Wanted — M&M's
Red & Yellow are wanted crunched or alive!
Activation — Worldwide, 2013
Red & Yellow have gone, help us find them and win bigs rewards! The chase takes place on TV, digital and in store.
Interactive hunt
Once briefed on TV, everyone could join the chase online, on a parallax website (still fancy in 2013, remember) deploying the story further with GTA-like illustrations and animations.
From regional to international
Originally planned for European markets, the campaign was a massive sales hit, leading M&M's to broadcast it worldwide, which made Wanted one of the brand's largest campaign adaptation.
CLM BBDO
Emile Martin – Copywriter, Art Director
Charles Dessaux – Copywriter, Art Director
Antoine Karpat – Copywriter, Art Director
Matthieu Elkaim – Executive Creative Director
Matthieu Elkaim – Executive Creative Director
Thomas Laurent – Executive Producer
Nicolas Carlotti – Head of Digital
Passion Paris x Planktoon
Tim Abshire — Director
Romain Lacourbas — DOP
Verenne Ferrari — Executive Producer
Sebastien Pribile — Post Production Director
