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    When something is as breathtaking as Grandfather Mountain, you don't need a lot of copy. I tried to write just enough to do the job, without ge… Read More
    When something is as breathtaking as Grandfather Mountain, you don't need a lot of copy. I tried to write just enough to do the job, without getting in the way of the imagery. In other words, I wanted to be the Ringo Starr of copywriting. Read Less
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