Land of Green
Rename & Branding
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About the Project:
Vangelis is a young professional gardener who specializes in the design & maintenance
of plants. From small homes to hip coffee shops, his clientele varies as his work grows.
That was the reason he contacted me in the first place, with a plan to redo his visual identity in a way that it will reflect his work & philosophy.
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Meeting & Briefing:
After we met and talked about his vision, it was obvious that his current identity wasn't representative of him or his work, other the fact that he's a big fan of "the King" aka Elvis.
I asked him a lot of questions, including the identification of his favourite plants. There were a lot of issues we had to overcome; the non-existent online presence, the wide variance in his projects and places he had worked on, to name a few. The process was going as planned and the goal was clear; the new identity had to be straightforward, recognizable and responsive in both physical & digital locations with a handmade
look - as all gardens are.
Scroll down and enjoy the process of it all!
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Athens, 2019
