Drop is a brand concept created for a fictional concentrated skincare range. The brand name and slogan were chosen to convey that the oils and extracts used in the product are potent, and the consumer need use "Just a Drop."

As the skincare products are formulated using organic ingredients, the brand identity reflects this with an interchangeable logo in an almost natural, textured style which showcases the main ingredients used, coupled with the simple selection of flat colours.

The use of colour is important to distinguish each range based on skin type, consumers familiar with the brand would then be able to find the correct product for them at a glance. This was inspired by the skincare ranges at the Body Shop, in which ranges are separated into skin type, and the colours reflect the main ingredients in each range.