We were asked to build hype for the upcoming 13th annual Metro FM Music Awards. To create the grandiose occasion and anticipation of the event we needed an international ambassador, and so the 3 Deep solo Character was created.
The campaign extended into a star-studded event on the black carpet with 3 Deep Solo at helm conducting our interviews.
Agency: King James II Client: Metro FM Executive Creative Directors: Rob Mclennan, Graeme Jenner
