Art direction, strategy and identity design for Stockholm based design publishers Design House Stockholm. Developed in close collaboration with Design House Stockholm’s inhouse design team led by art director Jacob Bang.
In collaboration with:
Jacob Bang, art director and designer, Design House Stockholm. Hampus Färdig, digital strategist, Design House Stockholm. Åsa Johansson, calligraphy. Rasmus Nilsson, illustrations.
Visit Design House Stockholm and read more about their work at www.designhousestockholm.com
Jacob Bang, art director and designer, Design House Stockholm. Hampus Färdig, digital strategist, Design House Stockholm. Åsa Johansson, calligraphy. Rasmus Nilsson, illustrations.
Visit Design House Stockholm and read more about their work at www.designhousestockholm.com
Visit nuet-studios.com for more information and full cases.
Follow @nuet_studios on Instagram for cases, previews and behind the scenes.
Identity in use on Design House Stockholm's website, designed by Jacob Bang.
Design House Stockholm was founded in 1992 with the ambition to be a “Publishing House for Scandinavian Design”. Without the limitations of its own facilities or salaried product designers the company was free to publish any idea it liked within the field of design. This was the core of the brand, a company that focuses more on the inside of a product than the fashionable side.
To highlight the company’s interest in the individual process of the designer we wanted to include hand crafted and spontanious parts, such as crude illustrations and hand written typography, to the identity.
The main typeface used in the identity is the san serif Gräbenbach, designed by Wolfgang Schwärzler for Camelot Typefaces. Although recently designed, Gräbenbach is inspired by early grotesque typefaces and borrows details from brush painted signs. The typeface combines the sharpness of the digital design process with the warmth of hand drawn type.
Every item within the Design House Stockholm product range is based upon a strong idea or story. Included in the retail hang tag is texts about the designers thoughts and the brand’s first impressions of the presented idea. For shorter, information-based texts the monospaced typeface Pitch is used as an alternative. Pitch is designed by the New Zealand based foundry Klim.
Identity in use in Design House Stockholm's 2020 catalogue, designed by Jacob Bang.
Visit nuet-studios.com for more information and full cases.
Follow @nuet_studios on Instagram for cases, previews and behind the scenes.
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