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    We decided to develop and produce a self-initiated piece that would seek to illustrate the essence of the Infiniti brand - Kinetic Power, Modern … Read More
    We decided to develop and produce a self-initiated piece that would seek to illustrate the essence of the Infiniti brand - Kinetic Power, Modern Allure and Soulful Luxury. Our creative teams developed a visual language that we felt would best interpret and represent the Infiniti brand as a 'Seductive Alternative' which was in line with their new global brand positioning. As well as reusing pre-prepared CAD data provided by Infiniti Motor Company Limited's Virtual Garage asset creation unit, the initiative was a collaboration between SB and AW. AW took HDRI shots of the G Coupe in live-action, measured and captured the entire studio and duplicated it in CGI to be reused across all three models. The shots were shared across a common pipeline between the two companies and composited and graded by SB, creating one holistic look for the piece. Read Less
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