Thanksgiving ad composited of an engine block resembling a turkey to advertise oil since oil is a huge category and selling point for Advance.  The end visual uses a warm photo filter to create a sense of warmth you feel during the holidays surrounding by family paired with copy written by Copywriter Cate Foy as if it was a recipe from Martha Stewart. 

FUN FACT: All began as joke while presenting my Christmas Tree Dashboard ad below and won a 2020 ADDY from the American Advertising Federation

These Christmas ads utilize the art direction of an ongoing campaign I created for Advance's monthly digital display ads using dash board icons. This one can be use for generic ads or specific ads such as batteries below since it includes multiple dashboard icons.