A full brand guide for a cafe "Floret" located in Florence, Italy. Floret is a full-service restaurant offering a fusion of cultures and food concepts on the belief that balance is key to living a healthy and happy life. The values of current brand identity guide are designed to influence the company's behaviors and decision-making, while reinforcing their mission to save our planet. To build the best product we can. I am focusing on creating durable goods that will remain in use to limit environmental impact. They also use eco-friendly materials and manufacturing processes so that they cause no unnecessary harm. In any case, the core values drive behaviors in support of the company's overarching mission.
