Seedhouse Design's profile

Old Line Spirits—Packaging & Branding

Seedhouse Design
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American Design beverage packaging brand strategy cpg design strategy identity Line extension design maritime illustration Spirits Packaging Design whiskey packaging
American Design beverage packaging brand strategy cpg design strategy identity Line extension design maritime illustration Spirits Packaging Design whiskey packaging
American Design beverage packaging brand strategy cpg design strategy identity Line extension design maritime illustration Spirits Packaging Design whiskey packaging
American Design beverage packaging brand strategy cpg design strategy identity Line extension design maritime illustration Spirits Packaging Design whiskey packaging
American Design beverage packaging brand strategy cpg design strategy identity Line extension design maritime illustration Spirits Packaging Design whiskey packaging
American Design beverage packaging brand strategy cpg design strategy identity Line extension design maritime illustration Spirits Packaging Design whiskey packaging
American Design beverage packaging brand strategy cpg design strategy identity Line extension design maritime illustration Spirits Packaging Design whiskey packaging
American Design beverage packaging brand strategy cpg design strategy identity Line extension design maritime illustration Spirits Packaging Design whiskey packaging
American Design beverage packaging brand strategy cpg design strategy identity Line extension design maritime illustration Spirits Packaging Design whiskey packaging
American Design beverage packaging brand strategy cpg design strategy identity Line extension design maritime illustration Spirits Packaging Design whiskey packaging
American Design beverage packaging brand strategy cpg design strategy identity Line extension design maritime illustration Spirits Packaging Design whiskey packaging
Maritime design for American whiskey

To capture the founders’ story, we drew on their uniquely American Naval heritage. The pair wanted create a brand that captured their sense of adventure and the stories best shared over drinks. Seedhouse audited and evaluated bottle structures, and built a brand to stand out on back bars and to compete in the growing single malt whiskey category – with a sail-shaped label and porthole symbol. Wind-swept letterforms, oceanic iconography, metallic foils, and semaphore flags all help telegraph the Naval phrase “Bravo Zulu,” indicating a job well done.

Overview
Client: Old Line Spirits
Delivered: Logo design, package design, custom illustrations, bottle structure evaluation
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Old Line Spirits—Packaging & Branding
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Seedhouse Design's profile

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Seedhouse Design's profile
Chicago, IL, USA

Old Line Spirits—Packaging & Branding

Branding / Identity, Packaging Design, Illustration and Line Extension done for American whiskey & rum brand Old Line Spirits.

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