FAMOSA SOFTIES
Famosa Softies is the plush toy division of the Famosa Toys company. Based on Valencia, under Play by Play company and development team, they make the plush lines for the classic spanish toys brand.
Brief.: We were looking for a brand that could perfectly integrate into Famosa division so I started working under the umbrella brand concept, to keep Famosa naming and appearance intact. Also, to help recreating the nature of the brand, and make it funnier, I used the big head element which was also used for hangtags, and PVC toys and elements. The chromatic palette was oriented to the different collections and targets we also wanted to differenciate from.
