Data is a concept branding focusing on minimal design on technology/ cloud based company. Logo has the shape of servers simplified and connected in abstract concept. Mimicking the way Cloud works.Neutral and sophisticated colors to indicate a business oriented company. The color palette is set to differentiate the brands image from the usual imagery. Their calm tones of grey and blue evoke security and the dark grey a dynamic and strong mindset of the Data brand.
Clean font for clarity and trustworthy sense. A sans-serif for headings & titles and serif font on text & paragraphs. Same font is used on the logo to have a consistent image.