HOMELESSNESS IN TORONTO
Thesis Project
Type of Project: Editorial, Poster Design, Branding, AR
Relevant Tools: Adobe Illustrator, Photoshop, Indesign
Relevant Tools: Adobe Illustrator, Photoshop, Indesign
It is no surprise that homelessness is a growing issue in Toronto because we see it on the streets all the time. Homelessness is a complicated issue but some things can be done. In my research, I found that there is not much separation between ourselves and a homeless person. They have a story, a career, a family, friends, a life before they became homeless. But due to a series of circumstances, they ended up on the streets. Some people see the homeless as people who had never lived before as supposed to see them compassionately and understand their situations and stories. Therefore, this thesis project aims to create an awareness campaign that encourages respect and compassion towards these less vulnerable individuals. It challenges the audience to let go of their biases stigmatizing attitudes in favour of a more open-minded and humane understanding of the issue.
ACTIVITY BOOK
The overall intention of the book is not only to give us pieces of information about homelessness but also gives us awareness and experience about the struggle that a homeless person encounters on the street or shelters.
THE POSTERS
The posters aim to change the perceived idea regarding the beliefs and stereotypes of homelessness. By using metaphor as a means of communication, it avoids cliches and pursues a fresh and original voice for this issue. It establishes a visual language that engages and encourages viewers to understand the human stories and struggles that the homeless endure daily. By adding a second layer, Augmented Reality on the poster, it urges more the idea that there is a story behind every homeless person.
CARDS: HOW CAN I HELP?
The cards focus on how to help a homeless individual.
DONATION BOXES
Continuing the concept of helping and humanizing homelessness, I decided to create donation boxes that allow people to realize that homeless people are also human, they needed the same care, food, shelter, clothes, toiletries, etc. as all humans do. Each box specifies where the spare change is going to be to avoid stigmatizing attitudes.
Like the posters, the boxes used metaphors about homelessness. These donation boxes are meant to be situated in places where there is a high demand for people like grocery stores, fast food restaurants, thrift stores, and more.
Like the posters, the boxes used metaphors about homelessness. These donation boxes are meant to be situated in places where there is a high demand for people like grocery stores, fast food restaurants, thrift stores, and more.
