TV is the number one entertainment platform for viewers globally, and the majority of it is watched on the big screen. Finecast has partnered with broadcasters to provide brands a single point of access to the addressable TV buying ecosystem.
Originating in the UK, Finecast expanded to the Australian and Canadian markets. The team was finding it difficult to share marketing and sales resources across markets and brands. As a part of GroupM and WPP. Due to the limitations of Microsoft Exchange working across the different groups and the limited customizability of Sharepoint, the team was looking for something a little more custom to host assets, share information, and train employees on the brand.
To ease this pain point, we created a marketing portal customized to their needs. The portal hosts marketing, sales, and brand assets that can be shared securely to the different teams that were launching the brand in the new markets. Version one launched at the end of 2019, while a second phase with new features is in development for 2020.
