The client was Looking for the identity that looks young energetic in the look but yet giving a corporate theme in the branding. The hour glass was their symbol of interest, they wanted to give a feel through their logo that the time has changed and our youth needs a home like environment at their workspace and now is the hour of need that we play a role as a mediator between employees and the employers to make their workspace free of "Traditional boss culture" and create an environment of harmony between both parties.

First we select a gradient that is a perfect blend of young and enthusiastic colors and incorporate them in the brand theme and logo design. The logo is particularly inspired by the idea of transitioning of time and feel the changing of time. Also having more sand in the main upper chamber of the hourglass in the logo is to give a hope that we have time and "It's never too to start for a good shift and improvement"