ARCADE BEERS
is a fictional brand based in Arcade, Italy.
is a fictional brand based in Arcade, Italy.
LOGO
The brand identity developed plays with the similarities between the name of the production city and the world of the arcade games. The logo represent the fusion of A with the bars of the classic games. With straight lines and a touch of round shapes, the tone is serious until the observer get the playfulness of the game within it.
PACKAGING
The label of the beers display the logo duplicated to simulate a gaming field with a different ball position for each of the beer types.
WEBSITE
The gaming escamotage come back in the online communication as a tool of interaction and engaging, to strenght the visual image and make it more memorable and coherent.
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