Gymshark is the company I followed from its humble beginnings. The work of Ben Francis and the athletes is inspirational to me, so me being a sports athlete and a graphics designer, I came up with this project to re-design the Gymshark logo. The main idea behind the re-design is to simplify the shark symbol and make it into a shark fin, incorporated as a logotype but also being able to stand on it's own as a symbol. In that way the logo is going to be recognizable to a grander scale audience, giving the brand more power on the market.
