"Organico" is a Live Project on branding Apothecary,Handcrafted,Synthetic Free Hair Oils.The customer want a Clean Minimal Logo & Illustration that gives consumers a visual anchor to their company.My Challenge was to create a Minimal Illustration and Logo which has to be changed according to the nature of each product they launch.So I chose to depend on Colors to showcase different products of  "Organico"

The very First Step for branding was creating a Brief of the project with my client . I had face to face contact with my client which helped me to understand the organisation,it's mission,vision & target audience.The initial accumulation of information from the client is the most important step while in the logo design process.Thus I got the scope of  project.I got a clear idea of my Task,Challenges &  What exactly need to be done

Now my next step was to understand where is my brand going to fit in.I have to understand how it should stand out in current market.Thus I made research on the organisation,its history & competitors in market. Now I faced the challenge to figure out what can work and what’s appropriate & how to differentiate the company from its competitors

 Based on the brief and research,I created a Mindmap & Keywords that could serve as a base for my design.Brainstorming helped to generate ideas that could reflect the keywords.

To figure out connection between my ideas and creation I started Sketching.

Once done with sketching I started executing my designs.Adobe Illustration & Adobe Photoshop were the main tools used in this project.

                                              THANK YOU