Saffron Packaging Design - Persiana Brand

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PERSIANA SAFFRON BRAND BY DEEEZ.CO

Taste of Persia Co., London, UK

Persiana is an English brand based in the UK, one of its products is Iranian saffron.

CREDITS:

CLIENT: Taste of Persia Co.

BRAND: Persiana

COUNTRY: The UK, London

SERVICES: Packaging Design, Logo Design, Branding, Illustration and Visual Identity

ART DIRECTOR: Seyyed Mostafa Seyyed Ebrahimi

CREATIVE DIRECTOR: Yekta Jebelli

DESIGNERS: Yekta Jebelli, Seyyed Mostafa Seyyed Ebrahimi

ILLUSTRATOR: Mohammadreza Parsa

WWW.DEEEZ .CO

Saffron, or red gold, is one of the most authentic and valuable spices from Iran which is extracted from the saffron crocus.

The climatic conditions of northeastern Iran have made this plant distinct from saffron cultivated in other regions. Fields with sweeping views of the saffron crocus, birds, mountains, and women harvesting the spice are without a doubt exceptional. Visiting the saffron fields was not only an opportunity for us to witness this beauty, but it also gave us the initial idea for the packaging.

IDEA PATH:

The packaging was designed with a slider form inspired by the shape of Iranian penholders. Based on our experience visiting the saffron fields, we decided to use an image of the saffron crocus and birds on the packaging, which took inspiration from the Iranian “flowers and birds” painting style. This reminds us both of the Iranian origin and value of the product as well as its being organic.