M E L A N G E
Melange, a private label of Lifestyle retail brand from the Landmark Group is an Indian Ethnic wear brand in the apparel category targeting women in urban upper and middle class looking looking for affordable designer ethnic wear. It has it's presence across 40 Lifestyle stores and 6 exclusive stores. This project focuses on creating 6 different feature wall display planograms for Spring/Summer 2019 for zMelange in departmental stores. It has illustrated garments after going through the collection online.