An industry-disrupting phone service needs industry-disrupting social presence. Vicarel Studios has been a staple-player in a constantly changing team of content creators and social influencers, helping create compelling digital content for Visible that treads the waters between art and design.

We’ve focused on creating scroll-stopping and witty visual content that is disruptive, compelling, and unique. Conveying Visible’s brand voice through post captions as well as uniquely displaying brand values, attributes or qualities, we’ve teamed up with Visible to create everything from murals, fine art and installations to stop motion, food lettering and video-spots.

Leveraging everything from traditional lettering, paper lettering, and food lettering to stop motion and live action video, our objective was not for consistency in style, but for consistency in our scroll-stopping visual impact and captivating storytelling.

Outside of creative content production and influencer marketing, we had the opportunity to teach workshops and do a handful of live lettering, illustration and interactive mural events to help raise brand awareness for Visible.

A fun last minute decision, we decided to paint a second mural on the back of the first, so that when we completed the front, we could flip it around for 2x the fun!

Visible was thrilled with the initial “transparency piece”, a piece displaying oil sharpie on glass floating in an empty frame. We felt strongly that one of Visible’s top qualities is their transparency in everything—their business, process, and progress to their consumer. Ultimately, we were tasked with creating an additional glass lettering piece for each of the company’s brand values: Impact, Connection, Community and Innovation.

Each of these oil Sharpie on glass pieces were illustrated in a similar Victorian Era-influenced style. The Victorian Era (starting in the middle of the Industrial Revolution) leveraged the breakthroughs in technology and embraced extravagant embellishments and elaborate boarders. In design, this meant creating highly illustrative, detailed and ornate styles of typography and illustrations. In a similar way, the exponential growth of technology in the current day has had a profound impact on art and design, and these pieces pay homage to where we came from, and the hard work that enabled us to get to where we currently are.

Drawn to the aesthetic and concept of the Victorian Era-inspired artworks, Visible was interested in us creating a large scale canvas piece for their office—one that embodied the ethos of their brand. The focus of this piece, “create meaningful connections” speaks for itself. Adorned with elements of Colorado: Columbines, buffalo and mountains and bordered with their staple brand emojis and brand buzz words, this painting on canvas was a fun, holistic interpretation of the Visible brand.

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