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    About

    My first win on crowdSPRING.com!
    Published:
The Farm
crowdSPRING.com Project
CLIENT BACKGROUND
Logo design for new shared office and incubator space to be housed at the historic Watch Factory in Waltham, MA (just outside Boston). The incubator will be called ‘The Farm’ as it will be the fertile ground for new and growing businesses.

BRIEF
We need a logo that can be used both on the web and printed material. The logo will need to work well in black and white or on signage on the walls of the building.

AUDIENCE
The incubator will be primarily focused on attracting new businesses that only need a few desks or a limited amount of space.

RESTRAINTS

RATIONALE
The single letter logo mark symbolizes the essence of this incubator space: a fertile ground for new growing businesses. A simple, clean font is both web- and print compatible.