秋out-so let's chill out

May. 2020

秋out | so let's chill out

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原秋out音樂節簡介：
一個 just for chill 的音樂節，在深秋的水岸廣場，由我們精心挑選的 chill團，徹底放鬆你的身心。

Original CHILL OUT Music Festival Introduction:

A music festival focuses on "just for chill", by the waterfront plaza in late autumn. Completely relax all of you through our
elaborately selected chill groups.

主視覺設計概念 | Visual Design Concept

以實際舉辦的秋OUT音樂節為主題，在其概念上加上聲音傳遞的概念創作另一套視覺。

Based on actually held CHILL OUT Music Festival， and created another concept by adding the concept of sound transmission to the concept.

聲音／放鬆／音樂節 | Sound／Relax／Music Festival

提到放鬆時，腦海經常會浮現煙霧的形象，因而以煙霧作為視覺主體去呈現主視覺。
而音樂節是聲音的傳遞，是表演者與觀眾之間的情感交流踩著音頻、節奏。與此同時，音樂節不同於閱聽者在家中播放歌曲的一對一形式，更注重的是數組表演者與在場的數組閱聽者之間，多對多的交流互動。

在此基礎上，我加入聲音傳遞的概念。聲音傳遞需要介質，溫度較高時會導致空氣膨脹，使密度降低，聲速較慢。音樂節的人數龐大，在現場能感受到溫度升高的澎湃，因此在視覺設計上我將煙霧圖像做膨脹效果，讓空氣澎脹、氣氛熱血澎湃的感受具體化。讓煙霧不只有放鬆chill的感受，也詮釋聲音傳遞的概念。

When it comes to relaxation, the image of smoke often appears in our mind, so I take smoke as the main vision to present the visual.

And we know that music festival is the transmission of sound, the emotion communication between the performer and the audience with the audio and rhythm. At the same time, the music festival is different from the one-to-one format in which listeners play songs at home, and it takes more attention on the many-to-many interaction between the performers and the audiences.

On this basis, I added the concept of sound transmission. Sound transmission requires a medium. When the temperature is higher, the air will expand, which reduces the density and the speed of sound will be slower. The number of people at the music festival is huge, and we can feel the rising temperature. Therefore, in the visual design, I used the smoke image as an expansion effect to make the feeling of air expansion and the atmosphere bloody specific. Let the smoke not only means relax the chill feeling, but also interprets the concept of sound transmission.

標準字 | Typeface

重量／簡約／直接｜Heavy／Simple／Intuitive
標準字的設計上以大方簡單且直接的粗黑體為基礎做出不同於視覺圖像的重量，希望以文字的重量感讓整體視覺能夠一眼就看到音樂節的名稱。並以減少筆畫的方式讓中英兩種語言的文字排版上較平衡。
標準字的組合有兩種，一為橫式，是名稱與 slogan合併;另一種為直式，僅保留名稱，並可作為活動 logo使用。

色彩上以灰與亮綠兩色搭配，為配合本音樂節的主要客群(TA)的年齡層與接觸頻率較高之視覺趨勢所選擇。

The design of typeface is based on a generous, simple and intuitivepowerful bold font to make the difference from the visual image. Hope that the weight of the font makes people to see the name of the music festival at a glance. And reduce the strokes to make the Chinese and English layout more balance.

There are two combinations of typeface, one is horizontal, which is the combination of the name and slogan; the other is straight, which retains the name only and can be used as an activity logo.

The colors are gray and bright green, which are chosen to match the visual trend of the main audience (TA) of this festival.