These are my final outcomes for D&AD’s New Blood Awards: HSBC Brief.
The creative challenge was to illustrate HSBC’s tagline ‘Together We Thrive’ through an airport advertising campaign. As well as this we were to show our outcomes advertised along a jet bridge and in two other areas within an airport.
My final concept consisted of 5 different posters which illustrated HSBC’s five core values; Sustainability, Trade & Commerce, Sport, Diversity & Inclusion and Education.
