ESTONIAN STATISTIC CENTER rebranding 2020
Data is the new gold and Statistics Estonia is all about data. We created their new identity. The concept is based on a structure, an underlying network of data-points that both describe and cause the condition we observe as the universe. These data-points give us the ability to track and extrapolate, to examine and explain the world, and the processes in it.
Made in Velvet agency, Tallinn.
AWARDS
KULDMUNA – Rebranding – BRONZE
BALTIC BEST – Graphic design – BRONZE
The logo symbol consists of nine, regularly distributed data points and Eesti Statistika logo wordmark. These nine data points are representing the data behind everything and are connected to the grid behind it.
For the branding guidelines we developed a separate website with a modular content management system to make regular updates and edits to the progressive brand easily manageable. The branding guidelines website has guidelines and examples for graphic designers and digital designer to help maintain consistency across all channels and mediums where the brand is used. We also designed a digital user interface design system from small components to full blown layout examples.
