This microsite was created as a way to track our print media campaign with unique urls to help measure how effective our marketing has been. With a large amount of busboards, MAX ads and billboards we needed to make sure website was mobilely optimized and necesitated a responsive layout. 

 

It has been dialed in to resize dynamically as you drag in a browser as well as respond correctly when displaying on mobile devices such as tablets and phones.

 

The minimalist design was created to help make navigation more clear as well as highlight short video vignettes that compell clicks.