ABOUT
The store is dedicated to selling accessories and other products for motorcyclists. They have both female and male products but the main focus is the female audience at Manaus, Amazonas - Brazil.
CONCEPT
The company aims to provide women motorcyclists with more sophisticated, elegant and high-quality accessories. For Scooteria Amazonas every woman is a warrior and deserves freedom and independence. In order to represent these elements, in a study of the history of the name Amazonas a special representative symbol that showed this strength and empowerment was sought.
According to some reports, the state of Amazonas was baptized when europeans arrived and came across indigenous warriors, also called icamiabas. They were tall, muscular women, with long hair and struggling with bows and arrows. Due to their customs, they recalled the legend of the Amazons from Greek mythology, thus making the association.
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The legendary warriors from Greek mythology used the horse as a transport and this animal is a symbol of power, freedom, strength; thus being chosen as the main element for the creation of the symbol and representation of the messages targeted by Scooteria. ⠀
Another important point that favored the choice was the fact that scooters and motorcycles in general use the language "horses" to indicate the power of that machine. ⠀
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