LITTLE RED HEN BREWERY – BRANDING
Client: Little Red Hen Brewery
Info: For its first edition beer launch, Little Red Hen Brewery wanted to communicate the meaning behind the brewery’s name to their customers. The client and I worked together to develop the four, main beers that would act as a strong pillar from which the brand could grow, creating a punchy and playful brand base. With the beer and overall brewery design, we wanted to instil a strong sense whimsy, which draws from the storybook origins of the branding. I created a juxtaposition of vintage prints; modern, hand-drawn text; and contrasting pattern-work to create a bold brand that has the power to stand out in the competitive craft brewing market.
My role: Package design, Branding
