2020 Mexican Heritage Tin Design
Limited Edition Silver Patron Tequila, May 2020
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About
Illustration for the limited edition 2020 Mexican Heritage Tin of Silver Patron Tequila
commissioned by Momentum Worldwide New York.
Illustration was made on Adobe Photoshop.
The illustration is inspired by the myth of Mayahuel, that according to Aztec mythology, is the story that gives birth to the agave as a gift from Quetzacoatl to men as a symbol of passion and transformation. According to the myth, the first agave comes from the burned and buried bones of Mayahuel, bones watered by his lover Ehecatl’s tears (granted by Tlaloc, God of the rain), who is Quetzalcoatl turned into the God of Wind.
Art Direction by Emily Beckett
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Thanks for watching
More about the product at patrontequila.com
Updates and work in progress on my Instagram account @tavomontanez
and find more of my work at tavomontanez.com
