PORSCHE | studiokurbos

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DIGITAL BRAND IDENTITY FOR SERIAL CARS

For many years we have been design-partners for large vehicle manufacturers in Southern Germany. In close cooperation with our clients, we are responsible for the implementation of complete and cross-platform UI solutions. We shape the digital (brand) identity of vehicle interiors. From initial designs to implementation, we support the process of developing innovative user interfaces and concepts in the vehicle interior. We focus on the essential: the driving experience.

THE BRAND WITH ITS OWN CHARACTER

The development process for the “look & feel” of the product begins with a phase of generating ideas. The first impression that users and drivers have of the technology shapes and remains. Targeted animations underline the character of the vehicle.

UI & UX DEVELOPMENT AT THE CENTER

As a partner of Dr. Ing. h.c. F. Porsche AG we are jointly responsible for the development and elaboration of various contexts, symbols, graphics, and functions. In addition to the attractive appearance, we also guarantee intuitive use. The trend: digital clarity, reduced design, focus on the needs and abilities of the users.

THE DRIVING EXPERIENCE OF THE FUTURE

Mobility and the demands on the driving experience will change over the next few years. New assistance systems allow the driver to devote himself to other tasks. Our challenges: converting the active driver into an 'active passenger'. Build driver and society confidence in autonomous vehicles. Design the division of the driving task between driver and vehicle.