NAMED has developed the visual identity system of Acro, a high-end residential brand. ACRO aims to be the best and only residential brand that provides the best quality of life with absolute value. By conducting an integrated brand renewal that reflects the new concept of 'The Only One' with differentiated values, we have expressed a unique high-end residential brand. ACRO's BI emphasized the unique value of existence based on modern minimalist aesthetics focused on the essence, and secured the status of a high-end residential brand by delivering a stable and solid image. The visual identity system consists of patterns inspired by architecture, furniture, and works of art by broadening the meaning of the line symbolizing the “baseline”. Based on a visual system that can be flexibly applied to various media, it has been applied to various applications including advertisements, banners, brochures, POPs, shopping bags, and packages.