Dressmann
Dressmann brand identety
Dressmann logotype redesign
Art Direction & Graphic Design: Snorre Vik & Magnus Lia
Assistant: Hege Abelson
Assistant: Hege Abelson
The business that we now know as Dressmann and the Varner Group started with a single store in Grünerløkka, in Oslo, in 1962, where Frank Varner opened his first shop.The Dressmann-branded chain first appeared in 1967, and was one of the first retailers offering fashion wear for men. This was relatively new for the textile industry, as it was still the era of conservatively dressed men. "Good quality at a better price" was the founder's motto, and is still the philosophy of the menswear chain.
Today, Dressmann is northern Europe's leading chain within modern menswear, a clear market leader and in explosive growth.
Today, Dressmann is northern Europe's leading chain within modern menswear, a clear market leader and in explosive growth.
