A C H A D O S E Q U E R I D O S
N a m i n g + b r a n d i n g
The name "Finds and Dears" plays with the term "Lost and Founds" and refers to the universe of panning for incredible "finds" at thrift stores. The project is a naming + visual identity for a local store and a marketplace. They will bring together various thrift stores that will exhibit everything from fashion items, antiques, decorative objects, accessories, crockery, magazines and comic books to vinyl records. It is a fun name that also alludes to the selection of partner thrift stores that will sell on the web/local store, demonstrating through the word “dears” that they've been carefully selected. The graphic inspiration is the vintage universe reframed in contemporary colors and symbols.
