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    a print ad for a leading mobile network in Egypt. encouraging the usage of Voice sms, targeting youth in A/B+ CLASS
Voice SMS
Brief  Encourage the usage of Voice SMS for A/B+ Class teens
Challenge there is no clear edge of Voice SMS over sms.
Creative  approach the brief from a different angle, that is appealing to our target.
 for what ever reason you can*t txt ...there is VSMS