AAA worked with Cre8ive and Screencraft Media to come up with the concept 7 Million Members. Screencraft Media were commissioned to produce the TVC - here it is. I was the producer. 

 

Highlights for me included closing down a Federal road, filling it with cars, trucks and a bus, working with amazing talent and a heap of extras. 

 

It also made it on to ABC National News, resulted in increased budget for roads with bipartisan support.