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Safari Drive - Brand Identity
Safari Drive





The Client

Safari Drive is a luxury self drive safari tour operator with over 25 years of operating on the African continent. The core focus of the company is to co-ordinate bespoke, once in a lifetime travel experiences for clients from around the world, redefining what modern day discovery is.


The Challenge

Safari Drive provided Vovi the unique challenge of overhauling a brand and company aesthetic that the team had developed over the last 25 years. They wanted to rebuild with their unique experience at the heart of it, something that immediately sets them apart from traditional safaris.







Branding
Illustrating the trail. 

Using continuous line structures for the logo and icons we looked to capture
the essence of journeying on one of these itineraries.







Website
A fresh new home for adventure. 

The website is the Safari Drive's primary source of leads so rebuilding the site was of significant importance. We wanted to bring an exciting and modern aesthetic for any potential adventurer, helping to redefine what 'self-drive' actually means.






Immediate Impact: Hero video and score produced in-house to drive home the Safari Drive Experience.

Mobile

Safari Drive - Brand Identity
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169
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Published:

Safari Drive - Brand Identity

Refreshing the brand and website of Safari Drive, a self-drive tour operator with over 25 years of experience in Africa.
15
169
0
Published: