CLIENT / The history of Montelio begins in 1803, when Angelo Domenico Mazza buys a beautiful property on the hills of Pavia. Today, tradition and innovation come together in Montelio reality: in the glass there is not just wine but also values, emotions and centuries-old experience.
TASK / A complete restyling of the Brand image, including identity and packaging. A new language that embodies the brand philosophy and tells the fascinating and ancient history of Montelio wines.
SOLUTION / The brand’s restyling tells the story of Montelio and redesigns the illustrated brand giving it more character and a more distinctive imprint. A single narrative line frames the individual stories of the bottles, whose labels tell of people, places, fragments of memories. Tradition becomes classic and improves communication through the enormous added value of memory.
